3 SEO Trends 2018 to Succeed in Online Market


SEO in 2017 was undoubtedly very exciting and focused on adapting the new features of ‘SERP’. But in 2018 it’s about implementation and doing extra to make users safe while browsing.

Search Engine Optimization is going to play greater role in 2018, as the number of online business are increasing at great pace. It can be believed from the fact that online content consumption whether it is video, info graphics, instant articles, blogs, and micro blogging has seen 3 billion of consumers last year.

User activities have increased to the level beyond imagination, and in every minute 25 million search results are processed. It’s an incredible number undoubtedly.

So, 2018 is not a year to contemplate on how to contribute towards online market expansion or acceptance; as online market has already found its acceptance. In 2018 it’s more about how to deal with the rush of people, how to give them a safe browsing experience, and how to edge past your rivals.

In 2018, SEO will find more takers and believers, as every business are running to get spotted in the crowd of countless websites. So, in getting a bit lucky to get spotted they want to do the best SEO possible.

So, get focused on competitive SEO trends for 2018.

Think it from user’s point of view…

SEO Company in Gurgaon sets few exciting SEO trends in 2018:

  1. HTTPS v/s HTTP: Game changer or game destroyer is going to be http v/s https fight. Today, popular browser like Google Chrome gives more value to https while ranking. Even it sometimes creates a block for users going to websites having http. It says the site is not safe for browsing.It can have serious implication over your business prospect. People will either not like to visit your website or buy your service, and it’s a big negative especially for website with online payment option.This is going to prove negative user experience for your website.

    In 2017 Google ranked websites with https higher than websites with sites with http. It’s estimated 55% of websites with https made it to the first page of Google search. This number is going to go high in 2018 and touch up to 66%.

    Try to secure SSL certification for your website to get https.

  2. Voice Search Dominance: Voice search is slowly getting adapted by people, thanks to SIRI and other voice intelligence. People are now becoming use to it. The problem is SEO of websites are not prepared for voice search rankings.So, we are going to suffer a blow in years ahead. By 2020 50% of search in search engines will be voice based. So, the preparation should start from today.It calls for a research!

    Check next blog post on Voice Search…

  3. Mobile First: Mobile will become priority of search engines. As mobile phone is primary source of 85% people for access of internet daily. So, websites will have to be mobile friendly, SEO will have to include mobile marketing features, and trends like ‘AMP’ should be included in web development. Web Development Gurgaon specialized in AMP, which is the next big thing for getting ranked in first page.

Next edition we bring more exciting SEO stuff for 2018…

Design a polished and functional website with the help of website Design Company in Gurgaon

In today’s tech savvy world, it is impossible to imagine a business without a website. Before approaching a company, customers gather information about its products and service from its webpage. So website is the first communicator of your business with its customers. It is important that businesses pay special attention to the creation and maintaining of their website. Therefore, businesses spend a lot on the web designing of their website. Web designing takes skill and creativity since it is an art and not just a service. With so many web designing companies coming up, it takes a professional to deliver a polished and functional website.

seo services company in Gurgaon

How web designing is an important part of marketing?
Companies have spent humongous amounts on their marketing strategies. How the business looks online is also a part of the marketing campaign. A well-built website can generate new business at an exponential rate. Web design is an important aspect of online presence. Good websites can increase customer conversions. Businesses should make sure that their website is easy to navigate and does not take must of the customer’s time. A simple and refined website can help people connect with the brand. Comprehensible websites give a message that the web page is useful, modern and service based. Studies have shown that 75% of the people judge the credibility of the business based on its website. Website designing is not just creating a good first impression, but creating a long- lasting impression.

Website designing is more than just visual presentation
A good website does not only mean great visuals and graphics, there is more to it. A website might be packed with information, but it is of very little use if users can’t find what they are looking for. If customers are unable to find what they are looking for on the website, then they will probably leave and visit the competitor’s website. Here, a valuable customer is lost just because the website is not navigation friendly. Good navigation will help customers easily travel through the website. Make the message short and crisp as well as warm and friendly so that the customers can remember it easily. So hiring a professional content writer for the website will do the job.

What to keep in mind while designing a responsive website?
A website is a great way to connect with customers worldwide. Businesses are paying exorbitant amount of money to top professionals in order to design a useful website for their company. If a website is designed properly, customers will keeping returning to do business with the company. Website design company in Gurgaon is qualified and professional and designs an apt website to suit the different needs of businesses. Customers only take seconds in deciding whether a website is good or not and they want to keep browsing through it or not. Keep it simple and easy for the customers and customize it according to business needs. Give a reason for customers to browse through the website by creating attractive headlines and logos. A prominent display of contact details will build trust of the customers. Spend time on good image quality and professional pictures. This will not only help sell products but also increase click-through on the website.

How is SEO service useful?
SEO is search engine optimization. It deals with increasing the amount of visitors to a website by acquiring high rank placements in the result pages of search engines. Search engines serve millions of users daily who look for answers to their problems. Majority of customers click on the top 5 suggestions on the results page. Having top presence on the results page increases customer’s trust on the website. It helps to go ahead in the competition. A website is likely to attract more customers, if it is placed in the top two positions of the results page. Website is the first point of contact with the online audience. But unless customers can find it, it’s of no use. SEO plays an important role here by making the website noticed.

Today almost all web developing/designing companies offer SEO services. SEO services company in Gurgaon provides various web development services so that one does not have to go to multiple vendors for these services.