SEO in 2017 was undoubtedly very exciting and focused on adapting the new features of ‘SERP’. But in 2018 it’s about implementation and doing extra to make users safe while browsing.
Search Engine Optimization is going to play greater role in 2018, as the number of online business are increasing at great pace. It can be believed from the fact that online content consumption whether it is video, info graphics, instant articles, blogs, and micro blogging has seen 3 billion of consumers last year.
User activities have increased to the level beyond imagination, and in every minute 25 million search results are processed. It’s an incredible number undoubtedly.
So, 2018 is not a year to contemplate on how to contribute towards online market expansion or acceptance; as online market has already found its acceptance. In 2018 it’s more about how to deal with the rush of people, how to give them a safe browsing experience, and how to edge past your rivals.
In 2018, SEO will find more takers and believers, as every business are running to get spotted in the crowd of countless websites. So, in getting a bit lucky to get spotted they want to do the best SEO possible.
So, get focused on competitive SEO trends for 2018.
Think it from user’s point of view…
SEO Company in Gurgaon sets few exciting SEO trends in 2018:
- HTTPS v/s HTTP: Game changer or game destroyer is going to be http v/s https fight. Today, popular browser like Google Chrome gives more value to https while ranking. Even it sometimes creates a block for users going to websites having http. It says the site is not safe for browsing.It can have serious implication over your business prospect. People will either not like to visit your website or buy your service, and it’s a big negative especially for website with online payment option.This is going to prove negative user experience for your website.
In 2017 Google ranked websites with https higher than websites with sites with http. It’s estimated 55% of websites with https made it to the first page of Google search. This number is going to go high in 2018 and touch up to 66%.
Try to secure SSL certification for your website to get https.
- Voice Search Dominance: Voice search is slowly getting adapted by people, thanks to SIRI and other voice intelligence. People are now becoming use to it. The problem is SEO of websites are not prepared for voice search rankings.So, we are going to suffer a blow in years ahead. By 2020 50% of search in search engines will be voice based. So, the preparation should start from today.It calls for a research!
Check next blog post on Voice Search…
- Mobile First: Mobile will become priority of search engines. As mobile phone is primary source of 85% people for access of internet daily. So, websites will have to be mobile friendly, SEO will have to include mobile marketing features, and trends like ‘AMP’ should be included in web development. Web Development Gurgaon specialized in AMP, which is the next big thing for getting ranked in first page.
Next edition we bring more exciting SEO stuff for 2018…